Sumotech: a Must Have styling product

“It is not a wax, not a paste and not a creme, but in some ways all of them.” — Bumble and bumble


Many of you already love Sumotech: in the few months since Atelier Emmanuel has stocked it, Sumotech has become our best selling product.

Sumotech is unique and versatile. It's a must have styling product for anyone who wants strong, flexible hold and a matte finish. Its lightweight texture and malleable structure makes Sumotech suitable for both men and women, even those with fine hair. We particularly recommend it for highly textural cuts.

How to use it? 
Simple: spread a dime-sized dab or two onto palms and work through barely damp or dry hair with fingers and style. Work quickly, and try not to overwork.

Our stylists Britney and Anastasia both use it everyday:
“I recommend it for everyone  who wants texture in their hair, everyday, and especially for men: the fragrance actually attracts a lot of men. Sumotech is perfect for people with short and texturized hair style. It leaves the hair with strong texture or hold without any waxing or pasty finish.”  — Britney

“I use it very often (read: every day), mostly on men. As Britney said, it especially works well on short and textured hair. It does give a lot texture and works on every type of hair. 


I tend to use it in between cuts: I structure the hair, apply Sumotech, style, re-texture and then re-cut if needed. A lot of our clients were really excited when we started carrying Bumble and bumble because most of them already used Sumotech. And now a lot of other clients who didn’t use/know Bumble and bumble buy Sumotech regularly.” — Anastasia

Never used it, need some guidance or inspiration? 
These two videos may be of help:

Enjoy!