Discover Atelier Emmanuel's culture

The month of May has started out pretty busy at Atelier Emmanuel! We are very happy to announce the arrival of 3 new staff members. This month we'll introduce you to Matthew, who joined as a vibrant colorist. Among his repertoire of coloring skills, Matthew hopes to make balayage a client favorite. Find out more about him below, and about our other new staff members next month. Starting next week, Atelier Emmanuel is hosting Beauty Shop Culture, a photo and found object exhibition. The show was created by Candacy Taylor and will be on display for a month. We hope to see you at the Opening Night, Wednesday, May 19th!
We had another photoshoot recently. Elisa Cicinelli, the shoot's photographer, has picked out some faves for you to check out.
Our promotion this month rewards our regular clients for referring new clients to us. As long as they mention your name when they book their first appointment, you will receive credit towards services. Pretty simple!
We are looking forward to seeing you all at Atelier Emmanuel this month.

"I ♥ AE" promotion

You're a fan of AE. Help your friends become fans too, and get a little something out of it!

• Refer 1 new friend to Atelier Emmanuel, receive $20 off one service of your choice

• Refer 2 new friends, receive $20 off 2 different services, and so on....

New friends need to book appts between May 15th and June 15th, but the appointment can be for anytime - make sure that they let us know that you referred them!

Atelier Emmanuel presents Beauty Shop Culture

This monthlong exhibition of photography and found objects by Candacy Taylor is presented with the participation of SOMARTS Cultural Center.

It's an outtake from a larger showing held at Somarts recently. Beauty Shop Culture explores the beauty shop as a community-based institution, and the manner in which it represents cultural issues of gender, race, class and identity.

Candacy A. Taylor is an award-winning photographer, writer and cultural critic. She is the author of Counter Culture: The American Coffee Shop Waitress. Her work has been featured in over 30 publications including: The New Yorker, The Wall St. Journal, USA Today, The San Francisco Chronicle, The LA Times, Ms. Magazine and BUST. Look to www.taylormadeculture.com for more information.

Atelier Emmanuel will host Beauty Shop Culture from Monday May 17th through Saturday June 12th. The exhibition can be seen during our regular business hours: Monday – Saturday 9:00 AM - 6:00 PM; Thursday, open to 8:00 PM
The Opening reception will take place on Wednesday May 19th from 5:00 - 8:00 PM. Refreshments will be served and Candacy Taylor will be on hand to talk about her work.

New Haircolorist Matthew joins Atelier Emmanuel

Matthew G. was born in Europe and began his training in Melbourne, Australia. He returned to Europe to complete a course at the L'Oreal Studios in Paris, and soon found himself training under Alexandre de Paris. Matthew is proficient in all techniques that dominate haircoloring today - from maintaining base, to elegant fashion balayage, to simply acccentuating natural hair color with traditional foil highlights. Matthew has worked for many prestigious salons around California, including Joseph Cozza in San Francisco, Prive salon and John Frieda Salon in Los Angeles. His clients have come from the entertainment industry, the fashion world, and the trendy avant-guarde. Matthew hopes to bring renewed attention to balayage as a coloring technique.
Check his website!

Focus on technique: introducing Balayage

Balayage is a hair coloring technique designed to create very natural-looking highlights which grow out without developing a noticeable and obvious root. It is one of the most natural-looking and modern coloring techniques available right now. It was first popularized in 1970s' Paris. Color is painted on from the base of the hair to the tips in broad strokes ("balayage" in French means "to sweep").
One of the reasons balayage has been popular with celebs like Kate Moss and Sienna Miller is its versatility. As the color is painted on, your colorist can choose exactly which sections to lighten, and vary the shades on the fly. This allows a range of color shifts from the barely noticeable to dramatic gradients.
The very essence of balayage is in its “grown out” look, so it requires less maintenance than traditional highlights. This means less visits to the salon for touch-ups. "Balayage is an ideal coloring technique for any kind of lightening, whether you’re after a blonde boost or want to add some caramel tones to your naturally brown hair", says Matthew, our new colorist. Its popularity is set to increase even further in the near future.
Feel free to book a consultation with Matthew to get more information. This is not a technique that many salons currently offer, so take advantage of his expertise!

Photoshoot

We've just done a photoshoot dedicated to unisex short hair cuts. Sarah and Trevor played our androgynous duo to Elisa's camera. We kept to a simple atmosphere and pared down outfits, letting light and shadow be at the forefront. Make-up and cropped hairstyles created dramatic images.



Credits
Photography: Elisa Cicinelli
Models: Sarah and Trevor
Hairstyling: Anastasia and Charles with Atelier Emmanuel
Make-up: Julie Dy and Magdalena Chavez with Atelier Emmanuel
Fashion: H&M

Agenda

Saturday, May 15th
your friends: tell new friends to book an appointment with us and you will be rewarded!

Mon, May 17th - Sat, June 12th
Atelier Emmanuel hosts Beauty Shop Culture, a photography and found object exhibition

Wednesday, May 19th
Opening reception for Beauty Shop Culture with creator Candacy Taylor in attendance

Saturday, May 22nd
Claudia's schedule changes. She is not working on Saturdays anymore but she'll be part of our Monday staff.

Monday, May 31st
Atelier Emmanuel will be closed in observance of Memorial Day weekend

Tuesday, June 15th
Start of our June Promotion