INOA: First Impressions— Britney Ketchie, stylist
In the world of haircolor, the popularity of shades and techniques constantly rises and falls. But it’s rare that something truly new shows up, something which completely changes haircoloring as you’ve known it. Last year L’Oreal did just that with INOA, their new line of permanent hair color. Atelier Emmanuel introduced it to our clients 3 months ago, and we’ve been very happy with the results.
The name INOA is derived from “Innovation NO Ammonia”.
For a permanent hair color line, NO AMMONIA is big news!
Traditional color lines have always used ammonia, which is what delivers the color deep into the hair shaft, and covers those troublesome greys—for good. INOA does just that with an oil delivery system instead of ammonia. Thats right: 100% grey coverage—without the burning, tingling, and awful smell!
Funny enough, that isn’t even the best thing about INOA. So far in my experience, the real winning quality of INOA has got to be the way it pampers your hair. Because of it‘s oil base, each color treatment is like getting a deep conditioning treatment. The hair is left silky, with an incredible patent leather shine and depth. Each application adds to the quality of hair, and by the 4th visit, your hair is back to the best it could be.
INOA is a fantastic color system that can be swapped out for any traditional color line. It’s my new favorite for lo-lites as well as redheads!
The next time you're in the salon, talk to your stylist about it, check it out, you might just love it!
For a great example of an INOA makeover check out the link here!
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