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Welcome to Hi-Lites, Atelier Emmanuel’s blog! Every month, learn about the latest news, events and promotions and discover our services and beauty experts. Throughout, we'll also be sprinkling tidbits about care, beauty, and trends in the beauty industry. Scroll through, and if there is anything you would like us to add, let us know!


Monday, October 17, 2011

Introducing Bumble and bumble Quenching Line

We began carrying Bumble and bumble (Bb) in early September. To help you learn which of their products are best for you, we will introduce them on a regular basis.

The tagline for the Quenching products is “for the (terribly) thirsty.” You can guess that it works for dry hair, then. 


The basic qualities of the Quenching Line:
  • Ultra-mild
  • Color compatible
  • Extra-hydrating
  • Replenishes, Strengthens and Protects from beneath the cuticle

The Quenching line is very suitable for most women as it's designed for all the common hairstyling activities — blowdrying, flat iron, repeated brushing... Sound familiar? They are all the things necessary to get your style right; but the repeated heat and friction will eventually start to lift the cuticle of the hair, sucking out moisture and lipids, and leading to frizzy, dull, dry hair.

What distinguishes the line is that it is reparative. The products work from beneath the cuticle, infusing the cortex of the hair with lost lipids. This is unlike a deep conditioning product, which coats the hair in oils to achieve a similar, but only surface effect.

The shampoo and conditioner may be used whenever you normally wash. The masque should be alternated with the conditioner once a week (more often if your hair is especially dry). To properly complete the package, finish with the Quenching Complex for sustained moisture, flyaway control, and to further smooth and seal the cuticle. The Complex will bring shine to the hair, and protect it when you use your heat tools. If you like to mix up your product lines, this one is good to alternate with Bb's Creme de Coco products, which achieve a similar, though less penetrating, result.

That's it for our first Bb product introduction. More to come! If you've used the line before, please comment below and give us your feedback on it.

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