SUMOWAX
You might not know this, but Bumble and bumble loves history. Sumowax came about when their editorial stylist, Laurent Philippon, became fascinated by the codified role of hairstyling in Sumo Wrestling. There are two distinct hairstyles for Sumo wrestlers, based on seniority and ranking. Both serve a function, to soften the impact on the head when a wrestler gets tossed (The basic hairstyle is know as Chonmage, incidentally, and dates back to the Edo period). Laurent probably wasn't so much interested in the protective quality so much as that hold and sheen and the hyper control over the hair.
Hair is as defined by tradition as the rest of the art of Sumo wrestling. It is still done now in the same manner as it has in the past: a wax is melted down in iron cauldrons, applied to the wrestler's hair by a Tokoyama (specialized Sumo hairstylist!) then cooled to set in what is essentially a helmet of hair. Not very efficient for the modern salon... The commercial equivalents, Bumble and bumble found, were greasy, foul smelling, and not terribly effective, either. So they went about making their own. It took them two years, but Bb found the right combination of waxes that would give strong hold, shine, and sleekness, while still permitting separation.
Who should use it?
It's a great choice for people with short hair cuts.
It helps discipline heavy hair, yet doesn’t overwhelm finer hair.
If you are looking to obtain sleekness, high shine, hold, along with separation and definition of details, then Sumowax is the perfect product for you.
Movie stars including Harrison Ford and Sylvester Stallone love it!
Why use Sumowax?
Sumowax gives strength of character to modern cuts. It helps you obtain textural and glossy effects, along with strong, flexible hold.
A wax remains pliable, won't dry out, and isn't sticky; all while retaining hold throughout the day.
How to use it?
Sumowax need to be warmed.
There are to easy ways to do so:
- Spread a dime-sized dab or two onto palms, rub briskly together to warm and soften.
- You can also heat it by holding a blow-dryer to the mouth of the jar and skimming the top layer.
Evenly coat fingers and hands and lightly spread through hair. Coat the hair as much as you can. Comb your hair to help spread Sumowax evenly.
Styling Tip: Use a blow dryer with cool air and use it to "freeze” the Sumowax as you style. Try sectioning— applying Sumowax to one area, getting the look you want, setting it with cool air, then moving to another section.
We recommend that you wash it out of your hair well before bedtime; otherwise you'll be washing it out of your pillow cases, which is more difficult.
Sumowax vs Sumotech
Texture
Sumowax is a wax. The texture is very different from Sumotech which has a unique texture in-between wax, paste, creme.
Result
Both of them provide strong and flexible hold and texture. However, Sumowax create a shiny, glossy effect while Sumotech creates a matte finish.
Application
If you’re not an early bird and need to get things done quickly (especially styling your hair) go with Sumotech. You can apply it on barely damp or dry hair with fingers and work quickly.
Sumowax takes a little more time to apply and should be combed through.
Fragrance
Sumowax’s fragrance is more neutral. The mild frangrance is one of the reasons why Sumowax quickly became a best seller: it didn't have the stink of the aforementioned Japanese commercial equivalents.
"Patience is more a matter of discipline than virtue. As such, the rewards are even sweeter." This is a motto that reflects the Sumowax spirit. Developed by and for people who like to take time to obtain the style they want.
Below are some videos that will provide you with some ideas of the texture, hold and shine you can obtain with Sumowax:
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