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Welcome to Hi-Lites, Atelier Emmanuel’s blog! Every month, learn about the latest news, events and promotions and discover our services and beauty experts. Throughout, we'll also be sprinkling tidbits about care, beauty, and trends in the beauty industry. Scroll through, and if there is anything you would like us to add, let us know!


Friday, December 30, 2011

Product Overview | Styling Wax

One of the strengths of Bumble and bumble is the versatility of its styling products. Originally created for editorial work, Bumble and bumble products help create an incredible range of effects.





This background in commercial styling is what led Bumble and bumble to develop Styling Wax in 1993: One of the key assets of this wax is that it is easily removable with a simple wash. This is unlike any other wax on the market, and one of the many ways that Styling Wax is different. It needs only a little warmup and is easily applied, with no comb through needed. 


Who should use it?
Wax in general is perfect for short cuts or to add finishing touches to the longer ones. 
It's great for long layers or short rough men's cuts to piece sections out, as as that "Mad Men" look.


Styling Wax doesn't last as long as a regular wax. This can be a blessing or an inconvenience depending on how you imagine using it. Someone who likes to update their look more than once a day will love it. It's a great one to keep in your backpack for swift touchups.


Styling Wax was designed for professional photoshoots, where you want to be able to obtain a variety of styles within a few hours. It provides light to medium hold and shine. It's clearly great for those who like to play with their hair, as well as many guy styles, which ask for more looseness.


Styling Wax is definitely gender neutral. Celebrity fans include Ben Affleck, Dennis Leary, Matt Dillon, Michael Douglas, Sean Penn, Val Kilmer, Steven Tyler, Christina Aguilera, Halle Berry, Keri Russell, Selma Hayek, and Sarah Michelle Gellar love it!


Why use Styling Wax?
Styling Wax gives separation to any cut and sleek grooming with soft hold. 


It helps keep the hair malleable allowing you to change direction.


The big difference with other waxes is that Styling Wax is a water-soluble combination of wax and silicone that gives the kind of shiny finish usually achieved with oils, making it far less greasy than its predecessors.


Styling Wax puts an end to many model’s nightmare: struggling to get rid of the product. Before the creation of Styling Wax, the main drawback of waxes was that they didn't wash out: it could take days to dissolve it, driving models crazy. 


It comes in a nice round metallic box that makes it easy to carry in your purse, bag or pocket.
The fragrance is neutral and light: it won’t interfere with the fragrance of your perfume or shampoo.


How to use it?
Applying Styling Wax is pretty easy: it really doesn't need any heat to soften as it's very malleable already.
Just emulsify a dime-sized dab or two in your palm to soften it a little more.
Spread it through fingers and work through barely damp or dry hair. Use throughout for texture, or just on ends for shape and separation.


You can use it on its own, or cocktail it with other Bb products to obtain different finishes.
For example, mixing Styling Wax + a drop of DeFrizz will provide less hold and more shine.


The videos below provide some idea of the styles you can obtain with Styling Wax. If you're wondering how it differs from Sumowax (which we reviewed last week), continue reading after the videos.


What are the differences between Styling Wax and Sumowax?
THE main difference is the hold: while Sumowax provides strong hold that lasts all day long. Styling Wax offers soft hold. Therefore, if you’re the type of person who likes to stick to one hair style and have a sleek, shiny finish, we recommend that you use Sumowax. If you like changing styles often, then go for the Styling Wax. 


Another important difference is with application: Sumowax requires some time to warm up, soften and apply. However, it is almost nearly guaranteed that you won’t have to use it again throughout the day. Styling Wax is easier to apply but may require some additional applications throughout the day.



And then, Styling Wax is also easier to remove than Sumowax: thanks to its water-soluble ingredients, rinsing your hair with clear water will help you wash out Styling Wax very quickly. Sumowax, on the other hand requires the use of shampoo (and conditioner) to remove it. 

Have you played with Styling Wax yet? Let us know your experience in the comments!

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